Architecture

INFORMATION ARCHITECTURE

Information architecture can be thought of as creating the “blueprints” for a website or web application –planning the scope, organization, and navigation of the site. The two main deliverables out of this process are a site map (also known as a “navigation map” or “flowchart”), and wireframe document.

The navigation map is “tree” diagram that shows the hierarchical structure of the site – what the main content divisions are and how “deep” the site is.

A wireframe is essentially a sketch of each key page in the site. It shows the navigational scheme (links and buttons used to move around the site), general content scope, and how these elements are prioritized and positioned in relation to each other.

The full deliverables from most of these projects are usually made of the following items:

Functional specifications
Conceptual design
Site maps
Wireframes
Usability test development and analysis

We have a strong working knowledge of site navigational elements and the importance of correlating them back to business drivers, meaning we can evaluate your site’s navigational architecture. The objective is to discover where the opportunities are, and where current disconnects are occurring.

Following this, we can form a site blue print that intuitively organizes and connects your target users to the information they need.